For every business, the importance of doing their work online is increasing day by day. And most importantly in today’s time where fear of pandemic is around the corner, setting up an online business strategy has become more crucial.
For all the online business ventures, whether it is a big company or a small individual creator, Instagram is their go-to platform. On Instagram, most important thing is to have engaged Instagram followers who would help to grow your business online.
There are many ways in which you can increase your followers: buying followers, promoting your content through advertising, etc. But the most authentic and organic way to increase your Instagram followers is through content marketing strategy.
Content marketing strategy, in simple words, is a strategy in which you create valuable content for your target audience and provide free value in order to sell your product or services.
There are key important points you should keep in mind before jumping into a content marketing strategy.
By planning a solid content marketing strategy you can create engaged followers on your page and increase your brand value. Consider all the factors before creating any kind of content for your page.
Have a clear goal in your mind
Before starting on your Instagram journey have a clear goal in your mind about what you want to achieve with your Instagram page. This will help with from content creation strategy.
Learn from Your Competition
Look for who is best in your field and analyze their content strategy what kind of content they are putting out and how they manage their Instagram page.
The idea is to not create the same content but carefully analyze what kind of content is popular and then create better content than your competition.
Define Targeted Audience for Your Business
Shooting randomly and thinking it will hit someone is a naïve idea. In order to attract the right kind of people to your Instagram page, you need a target audience that would most likely to get engage with your content.
The first step is to define what kind of audience is that you are catering to after that start creates strategies to generate content to cater to them.
Create a content strategy where you can automate the process and applying a systematic approach you should be able to create content on a regular basis.
For creating a good system you need to have checks and balances at every stage of the content creation process.
Create All Kinds of Content
Internet is filled with all kinds of content and to attract and engage you need to create all kinds of content on your page which will help you get Instagram followers.
Providing value to your customers should be at the core of your content marketing strategy. If you will give value to people in return they will follow you and engage with your content.
Content marketing strategy does not provide a quick solution but with proper planning and a systematic approach, you will gain Instagram followers organically.