Marketing is undoubtedly one of the most critical aspects of enhancing the growth of a business. Under its vast umbrella, you learn how to promote your products and services, advertise them, build brand loyalty and awareness, strategize business growth and receive ultimate returns from these efforts.
Over the last few years, business owners all around the world have understood the importance of the same. Irrespective of your geographical location, quality of product, or service, marketing can single-handedly take your business to esteemed levels of prosperity.
That being said, the newly developed interest in marketing has given rise to quite a few varied ways of doing so. Several new mediums have been introduced, starting from print media, audio, and visual media, to social media, showing promising results. Similarly, one such way that has gained recent acclaim when it comes to marketing a brand is video marketing.
Nevertheless, understanding what kind of video works for your brand, keeps your viewers engaged, and helps your company reach the right audience can be quite a tedious task if not done correctly. This video marketing statistics has many intricacies, which, when appropriately understood, can help make your company and vice versa.
If you are new to this industry and are looking for a way to secure your position in the industry, this article is the perfect read for you. Here you will learn about 5 ways in which you can make the most of your video marketing strategies.
1. Focus More on the Story
This is perhaps the first and most important point that you should keep in mind while designing your video marketing efforts. The most common mistake a business owner makes while deciding on a strategy is to try and increase sales.
While that is the ultimate motive, that should not be your only or even your first focus. Sales are mainly dependent on how much a consumer finds your company likable. Once that is decided, they then check the quality of your services and products.
However, the main aim of opting for video marketing is to allow the customer to connect to your brand. If you want your video to be watched and impact the viewers, it should be something of value. Videos that are solely focused on promoting the brand or hiking sales will most likely be ignored.
2. Include Call to Action:
Call to action (CTA) has been a very important aspect of marketing on all platforms. Video marketing statistics have shown how phrases like ‘subscribe to my channel’ or ‘drop a like on the video’ can impact the viewer.
That said, the placement of this is vital. There are mainly three common places you add CTA phrases in your videos: pre-roll, mid-roll, and post-roll. While post-roll CTA is most abundantly seen in the industry, the rest are equally effective.
However, it has been seen that adding mid-roll CTA has better results since this is when the viewer is most interested in your video. On the contrary, pre-roll CTA is too early for the viewer to consider subscribing, while post-roll CTA can be too late sometimes.
3. First Few Seconds Should be Totally Gripping:
The second thing you need to pay attention to is making the first few seconds of your video as appealing as can be. This is your window to make an impression on the consumer’s mind.
Whatever is on in the rest of the video will only form an opinion on this pre-existing conception of the consumer. It is best to give your consumer clarity about what your video is about in the first seconds.
Once a viewer is interested, they will most likely watch the whole thing; otherwise, just scroll through it. The best way to do so is by uploading an interesting thumbnail or starting the video with a hook.
4. Make the Video Visually Appealing:
Even though the sound is an integral part of making a video successful, sometimes you can better your impact without any.
Most people are on their phones and sometimes do not have access to listening to a video. If your video contains a narrative about the content, the viewers quite simply will miss what you want them to know.
However, with text-heavy descriptions, noticeable visuals, and subtitles, you can change that. Along with making your video’s motive clearer, it will also allow you to get the viewer more focused and remember your video better. This can be done with the best video editor.
5. Optimize the Video for Search
Last but not least, you should always optimize your video so that it can be found easily by a viewer. More than 3 billion searches are made every day, and this is a growing trend.
Using relevant keywords in your titles or adding a description to them are the most common attempts. This further helps improve SEO, in turn ranking your video on the top half of a search engine or video streaming service.
You need to keep in mind that keywords are the sole way a search engine like Google finds your videos.
Whenever a user searches for content, the search engines tally the relevant keywords and show results with the most matching keywords. This further makes it very necessary for you to pay attention to how you optimize your video.
To Sum Up
These points are researched and tallied with some of the most successful video marketing attempts. With the information mentioned in this article, you will surely benefit from your effort to enhance your company’s presence in the industry.
Nevertheless, you can always seek professional help if you are not very confident with your resources. These service providers are well-taught in this field and have the required experience to guide you in the right direction.
Rest assured, with the right strategy and proper team, you will surely be able to complete your company’s objectives faster and reach the top of the industry.