Everyone needs cosmetics in today’s time and we can’t imagine a day without cosmetics. Every brand is recognized by its quality and the cosmetic business is no different. Having a good quality product can contribute to the success of your brand but this success is completed by packaging.
You can have the best performing cosmetics whether it be lotion, shampoo, soap, or anything but if you don’t know how to attract customers through packaging, then there will be no difference in your brand and the brand that has been in the industry for a long time but refused to evolve.
Times have changed now and the first thing any customer will see is the packaging and as you know the first impression is the last. You need to have packaging that attracts customers without screaming for attention and it is better that you hire a professional. Big cosmetic brands like L’Oreal, Unilever, Johnson & Johnson, and more brands use some tactics like custom boxes, u-haul boxes to attract more customers and you will read about those tactics in this blog.
Without further ado, let’s get started with the list of tactics.
- Uniquely Custom Printed Boxes:
Yes, big brands indeed have quality products but if you think only the quality of their product determined their success then probably you have been living under some rock. Along with product quality, the packaging quality also matters and this importance has risen in the last few years.
Almost every brand in different industries is using custom boxes, u-haul boxes, crawfish boxes, and competition is very high in the cosmetic industry after all this is the second best-growing industry after the CBD industry. Designing the packaging sounds fun but it is a very complicated matter and is better if done by a professional.
The best thing that can happen is that you can find a professional designer in your town and don’t worry if you don’t, stay in touch with the designer and arrange a meeting if possible, to share your ideas. Ask the designer to stick to the core values of your brand. Try different shapes and designs.
- Eco-Friendly Packaging:
When someone raised the issue of a polluted environment a few years back only then we realized how much bad over small plastic cup or box has done to the world. But we realized so better late than never, but this issue hasn’t been resolved, and this is why so many big and emerging brands are using eco-friendly packaging to play their part in making this world a better living place.
The reason behind using eco-friendly packaging is that these boxes are made from 100% recyclable material meaning the chances of waste are zero. This material is decomposable, so when they decompose themselves after they have served their purpose, they leave zero carbon print behind.
When you use these kinds of packaging your customers will appreciate your effort and your brand can influence the surrounding brands. This means that you doing good for the environment, but also good for your brand. Some of the best eco-friendly material is known as cardboard boxes, u-haul boxes and for more info about cosmetic boxes, you can search on Google.
- Boxes with Add-Ons:
Get some exclusively printed boxes for your customers and add some extra decorations. For instance, you can use ribbon, inserts, foiling, lamination on the packaging to enhance the look of the packaging. Take inspiration from brands like GUCCI because their packaging is simplest yet most luxurious.
If your cosmetic products are approved by higher authorities, then don’t hesitate on printing that badge on the box. To top it all off, you can use a silver or gold foil badge to make your product feel like a million-dollar product.
- Packaging Quality:
This might be the last point, but it is the most important one. The primary function of any packaging is to protect the product packed inside of it. Beautiful-looking packaging with a good quality product inside won’t matter if your customer receives the parcel in a destroyed box, and this can ruin the image of your brand in their eyes, and they might never recommend your brand to anyone else. Actually, there are chances that they might spread negative reviews about your brand.